SBAA Membership Information

Sister Bay Advancement Association logo

Sister Bay Advancement Association

Are you thinking of becoming a member of the Sister Bay Advancement Association, and want to know more about the organization? Please read on…

SBAA Mission Statement:

The mission of the Sister Bay Advancement Association is to support and promote the business community of Sister Bay by: attracting tourism through a sustainable marketing plan; provide cultural activities and celebratory events that make our community a vital place to live, work and play; and support the development of Sister Bay as a year round community for businesses, visitors and residents.

Benefits of being a SBAA member:

Each SBAA member receives the following with annual membership:

  • Listing of business(es) in annually produced Sister Bay brochure – the go-to guide for visitors;
  • An individual page for your business(es) on the Sister Bay visitor website, with your business logo, a picture of your choosing, description of your business offerings, contact information, link to your website and map;
  • Listing of business(es) on kiosk at Sister Bay Visitor Center – kiosk is open 24/7.
  • Your business telephone number listed on the kiosk, and a phone is available for visitor use to call your business;
  • Rack card, brochure, or other promotional material displayed in the Visitor Information Center;
  • The old Schoolhouse Visitor Information Center is staffed May through mid-October, and the Coordinator’s office is the winter Visitor Information Center. Visitor Center staff sell each of our member businesses to visitors that come in – a great form of word-of-mouth advertising!
  • E-newsletters from the Coordinator with information on upcoming Sister Bay events and activities, SBAA business and meetings, and Members-Only information and co-op advertising opportunities.

Annual Dues:

Accommodations/Lodging businesses (rental of at least one bedroom): $295(Visitor Center staff calls each week in-season to check your availability for the coming weekend and help visitors find a place to stay.)

All other businesses: $250

Second business owned: $150 (limited to 1 additional business)

Festival participation: One of the benefits of being a member of the Sister Bay Advancement Association is not having to pay the Tent Fee to set up a tent during the annual Fall Festival on the third weekend of October. Businesses must be a member at least 6 months in advance of Fall Festival to be relieved of this fee.

Membership Forms & Payments

Businesses can download and print a Membership renewal form 2016 and return it to the Sister Bay Advancement Association office. You can also submit a Credit Card payment  for your membership through PayPal.


Business category



Board of Directors:

The Sister Bay Advancement Association is organized and supported by a board of directors who serve a 3 year term. Each director is a business owner or operator and a member of the Sister Bay Community. The Board of Directors meets the first Thursday of each month at 8 a.m. in the Sister Bay Advancement Association office (10668 N. Bay Shore Dr. [map]).

Current SBAA Board of Directors:

President: Drew Bickford — On Deck Clothing Company
Vice President: Ron Kane – Citizen Member
Treasurer: Windy Bittorf – Inn at Little Sister Hill
Nora Zacek — Village Board Representative/Open Hearth Lodge
Denise Bhirdo – Bhirdo’s Shell and Secondhand Sue’s
Tonya Crowell – Bayshore Outdoor store
Larry Gajda — Baylake Bank
Jessica Grasse – Grasse’s Grill
Heidi Hitzeman –
Yacht Works, Inc.
James Larsen – Husby’s Food & Spirits
Casey St. Henry – Thrivent Financial
For further information about joining the Sister Bay Advancement Association, please contact:
SBAA Coordinator Christopher Milligan: (920) 854-3230 or e-mail: coordinator@cometosisterbay.com

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